5-Step Dealer Verification Framework

How Sariya Bazar Eliminates Fraud & Ensures Only Legitimate Steel Distributors List Ex-Mill Prices

Step 1: Statutory & Tax Compliance Verification

Before any dealer or rolling mill distributor is onboarded onto Sariya Bazar, our compliance desk validates their statutory credentials against official government databases:

  • GSTIN Portal Sync: Active GSTIN verification matching business entity name, registered office address, and GSTR-3B monthly filing history.
  • PAN & Trade Licence Check: Verification of corporate PAN card and municipal trade license for structural steel trading.
  • CIBIL Commercial Credit Score: Baseline credit check to ensure zero active default records with financial institutions.

Step 2: Mill Dealership & BIS IS:1786 License Matching

To prevent unauthorized traders from selling counterfeit material under primary brand names, we enforce strict brand authorization checks:

  • Authorized Dealership Certificates: Direct verification of dealership letters from primary producers (TATA Tiscon, JSW Neosteel, SAIL, RINL Vizag).
  • Secondary Mill BIS CM/L Verification: For secondary rolling mills in Raipur, Mandi Gobindgarh, and Jalna, we verify active BIS Bureau of Indian Standards licenses (IS:1786) directly on the BIS online portal.

Step 3: Physical Stockyard & Inventory Audit

For dealers earning our "Verified Gold Partner" badge, Sariya Bazar field auditors perform an on-site physical inspection of the dealer's stockyard:

  • Storage Infrastructure: Inspection of covered sheds and wooden sleeper platforms to ensure steel is stored off bare ground, preventing atmospheric rusting.
  • Calibrated Crane & Weighbridge Audit: Verification of stockyard crane capacity and annual calibration certificates for electronic weighbridges.
  • Stock Random Sampling: Physical check of bundle tags, heat numbers, and ISI rib embossing.

Step 4: Real-Time Order Fulfillability Monitoring

Once active, partner dealers are continuously monitored by our order fulfillment algorithm. Key performance indicators (KPIs) include on-time dispatch rate, weighbridge accuracy, and customer satisfaction ratings. Dealers falling below an 85% fulfillment score receive warnings and face temporary portal delisting.

Step 5: Zero-Tolerance Fraud & Rebar Rejection Policy

Sariya Bazar maintains a strict zero-tolerance policy for fraudulent activities, including under-weighing, mixing unbranded secondary steel with primary brands, or providing forged Mill Test Certificates. Any dealer caught committing fraud faces permanent platform ban and legal reporting under IPC Section 420.

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