Built from the Ground Up, for India's Builders
India's infrastructure is built on steel, yet the trade of TMT bars has remained fragmented and opaque for decades. Builders, contractors, and developers across the country were forced to rely on long phone chains, middlemen markups, and limited price transparency when sourcing something as fundamental as TMT bars for their projects.
Sariya Bazar was founded to change this. Led by Neeraj Kumar, a Mechanical Engineering graduate and B2B procurement professional with deep experience in railway infrastructure and industrial quality auditing, our platform bridges the critical gap between primary steel mills and the builders who fuel India's growth.
We replaced phone-call guessing with live indicative prices, hidden markups with transparent dealer quotations, and unverified sellers with a BIS-certified, GST-compliant dealer network — all in one digital-first platform accessible from any device.