Modernizing India's steel trade with transparency, trust, and technology.
India’s infrastructure is built on steel, yet the trade of TMT bars has remained fragmented and opaque for decades. Sariya Bazar was founded to change that.
Led by Neeraj Kumar, our platform bridges the critical gap between primary steel mills and the contractors, builders, and developers who fuel the nation's growth. We have replaced long phone chains and hidden markups with a digital-first marketplace that offers live pricing and verified supplier networks.
To democratize access to high-quality construction steel by providing transparent, real-time pricing and a pan-India logistics network for every builder, regardless of scale.
To become the definitive digital backbone of India's metal and construction materials industry, fostering a culture of authenticity and fair trade across the supply chain.
Neeraj Kumar is a dynamic techno-commercial professional with over five years of specialized experience in quality auditing, industrial manufacturing, and B2B procurement. A Mechanical Engineering graduate from Chandigarh University, Neeraj has consistently delivered excellence in high-stakes environments, currently serving as a General Manager within the Railway Division of a leading industrial organization.
His professional journey, spanning multi-crore infrastructure projects and rigorous quality control protocols, provided the foundational insight needed to launch Sariya Bazar. Neeraj recognized a critical need for transparency and digital integration within the TMT steel supply chain—a sector traditionally hindered by fragmented data and inconsistent quality standards.
Under his leadership, Sariya Bazar is not just a marketplace, but a commitment to industrial-grade integrity, ensuring that every builder has access to the same high-standard procurement tools used by India's largest infrastructure projects.